Shackleton Rollin now offer as part of our design service, powerful email marketing tools. Harnessing the influence and immediacy of email, we can develop eMarketing campaigns for you that communicate directly with your clients. eMarketing is a proven method of improving contact between an organisation and its customers or staff.
Many people use eNewsletters for keeping their clients up to date. But not all can keep a track of how well your mailer was received. Not only do we offer a comprehensive design service for your eNewsletter but we offer a reporting system which allows you to monitor your campaign activity. Track how many recipients opened the file, who didn’t, how many bounced and what was the most popular link. This information is sent to you in a convenient easy to read Excel file, a totally indispensable marketing tool.
Features include:
- Bespoke design based on your content requirements
- Scheduled campaigns to be sent at a preset time and date
- Add 'forward to a friend' links
- One-click unsubscribe link (required by law)
- Automatically remove bounces and unsubscribes from your database
- Emails automatically switch to plain-text for recipients who can't view HTML emails
- Activity report sent for every eNewsletter
Tracking & Reports
Your emails can include any number of clickable links, either to your own or other peoples websites. We track the number of click throughs to these sites and full reports are provided after your campaign has been sent. The report comes in Excel format and it provides a full range of statistics on your eMarketing campaign.
- See how many recipients opened your eNewsletter
- See who opened the email, what they clicked and how many times
- See how many times your email was forwarded to colleagues or friends
- See which addresses bounced, and why. They will automatically be removed from the database
- Track who unsubscribed
All you need to do is provide us with your own contact database set-up in Excel format to our specification, and from this we target your customers or employees with a bespoke eNewsletter.
We can send the emails out as often as you like, either as a one-off, weekly, monthly or quarterly.
To view a typical report Excel format click here.
For further information on eMarketing, please give us a call on 01924 382944, or alternatively drop Mark an email.
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